It’s no secret, but the infographic makes the following point painfully obvious…
Referrals Recommendations are a far superior form of lead vs. the purchase of internet leads.
While there may be situations where buying new leads from anywhere you can get them makes sense, what many agents don’t realize is that there is a method to get far more recommendations than they currently receive, each and every month.
It takes building the habit and culture within the agency, and looking at the recommendation process in a new way.
It’s what many of the tools and activities in the AMM program are focused on driving.