Who we are

John and Natalia Tate didn’t just build a marketing agency - they engineered a machine.

John, the Ohio State-trained engineer turned serial entrepreneur, spent years mastering systems, software, and business development while realizing that marketing is the true driver behind every successful venture.

Natalia, a Creative powerhouse with a gift for storytelling and brand-building, made her mark shaping public images, launching campaigns, and creating consumer brands that found their way onto the shelves of major retailers, such as Walmart and Target.

When their paths crossed in the marketing world, they recognized the perfect balance of strategy and creativity in each other. Together they fused John’s systems-driven expertise with Natalia’s creative fire, birthing Agency Marketing Machine: a force that blends precision and imagination to give insurance agencies nationwide the visibility, engagement, and social presence they need to thrive.

AMM:
More Than Marketing, A Movement Forward

From the start, Agency Marketing Machine (AMM) was never about marketing for marketing’s sake. It was about creating a smarter way for insurance agencies to grow, connect, and make a lasting impact.

Over 12 years ago, the Tates pioneered niche marketing for insurance agencies, creating one of the first comprehensive programs designed to help agencies grow smarter and faster.

Today, AMM continues that mission - helping agencies stand out, boost referrals, strengthen retention, and grow bottom lines, all while building genuine human connections.

Behind the company is a dedicated team of seasoned account managers and creatives who live by our ICE CONE values:
Initiative, Creativity, Excellence, Collaboration, Ownership, No-BCD (blame, complain, defend), and Efficiency.

These values drive everything we deliver, keeping our program fresh, relevant, and results-driven.

But marketing here is also very much about meaning. Through the Agents of Change Movement created by the Tates for exclusive membership of AMM clients, agencies across the US have raised over $2.28 million for charities nationwide.

This proves that when insurance agents grow through AMM referral tools, their communities can grow too. We believe in win-win-win outcomes: success for agencies, appreciation from customers, and impact for those who need it most.
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our Team

Here, you’ve got the dream combo: strategists, coaches, and get-it-done-right problem solvers. Smart yet caring, committed yet resourceful - this is your agency’s own marketing department. But you can just call us fAMMily!

Abraham P.

Brand Director

"I turn sparks into bold brands - cutting noise, solving problems, and bringing visions to life.

Off-duty, I’m road-tripping, tinkering with cars, cooking adventurous meals, or playing with my dogs - chasing fun, flavor, and inspiration.”

Stephanie H.

Client Success Manager

"I love meeting new agency owners and cheering them on!

Off the clock, you’ll find me nose-deep in a book, wandering trails, camping under the stars, laughing with friends and family, or playing with dogs."

Carolina G.

Sr. Account Manager

"I love getting to know my agents and bringing their vision to life.

Outside work, I am in my garden with endless tomatoes, loving my pup Kao, or dancing the day and night away at music festivals."

Andrea J.

Graphic Designer

"I love pushing design beyond the obvious, always chasing fresh ideas.

Off the clock, I’m a traveler, art-maker, and experience collector - exploring new books, bites, and films with my favorite people by my side."

Pedro G.

Digital Media Coordinator

“By day, I amplify clients’ online presence with social media and SEO magic.

By night, I chase new gym records, tumble into books, laugh through family movie nights, and toast life over dinners with friends.”

Liezl (Lee) R.

Account Manager

"As a mom of three amazing girls and a pro multitasker, I thrive on building client relationships and driving digital marketing success.

I am also a lover of travel, good food and wine, and country music!"

Samantha G.

Account Manager

“I’m passionate about driving real change and love working with people. I thrive on building relationships and creating impact.

Outside work, I enjoy family, faith, fitness, and inspiring confidence in women."

Nadean D.

Account Manager

"I’m passionate about delivering high-quality customer care and building meaningful client relationships.

Outside work, I love hiking, Sudoku, and family time with my husband and 11-year-old son."

Diego M.

Application Developer

"I’m a passionate software developer who thrives on solving problems and creating value.

Off the keyboard, you’ll find me training jiu jitsu, hitting the gym, or unwinding with my dog."

Haris A.

Website Developer

"I love blending creativity with tech to build engaging web experiences.

Off the clock, you’ll find me hiking, experimenting with new tech, reading, laughing with friends and family, or watching and playing a variety of sports."

Oliver T.

Head of Security

"I take my role seriously, barking at any surprises to protect my team. Yet beneath the watchdog routine, I’m a sassy, irresistible teddy bear.

Want a squeeze? You’ll have to play my favorite game - Catch me if you can! WOOF!"