Even a small increase in retention could impact profit
by hundreds of THOUSANDS of dollars.
In order to not be considered mere commodity
merchants, they needed to be DIFFERENT.
And, that a source of top quality NEW BUSINESS
was completely untapped, right under their noses!
Becoming a community HERO
Creating media BUZZ
• With COMMUNITY
• With other local BUSINESSES
• Through SOCIAL MEDIA
ENGAGING + RETAINING
• Monthly NEWSLETTER
• EMAIL campaigns
• Explainer VIDEOS
• REFERRAL system, reimagined
• LEAD generating promos