What steps are you taking to maintain a strong network of “A-list” referral partners today? Here’s a freebie tip for insurance agencies: become a trusted source of business contacts in your community, and experience the powerful benefits of referral reciprocity!
But, how can you do this? The law of reciprocity states that if you do something good for someone, they will feel the need to do something good for you in return. So, give them something that’s valuable to them but doesn’t need you to invest any extra money.
Marketing comes in many different ways: paid advertising, influencer marketing, affiliate marketing, SEO, content marketing, and even word of mouth. Every business needs at least a couple of these types of marketing to thrive. And what if you could offer them to your business partners FOR FREE?
That is what we do with our Concierge Program. You can offer them three types of marketing: social media, email, and print, at no cost. With you providing them free marketing and it leading to new clientele, we can assure you that they will feel compelled to send many referrals your way!
If you’re not an AMM client agency, it will take a bit of work since you may not count on a robust engine created to keep those efforts consistent. Either way, we say it’s worth it! Contact us if you’d like more FREE INFO on this!