Applying The Law Of Reciprocity To Get Referrals

Is it a good idea for your insurance agency to promote other local businesses? YES!

According to the Law of Reciprocity, when you recommend these businesses through your Concierge Program, they will have a deep-rooted psychological urge to do something nice for you in return! Such as…

– Recommend you as the best insurance agent around town when they are asked

– Give you an opportunity to write their commercial insurance

– Get quoted on their personal policies

So, what are you waiting for!? Get your phone book or start Googling businesses “near me” and start adding them to your Concierge Directory! And if you don’t know what we’re talking about…contact us today!