The digital marketing landscape is constantly evolving, and for insurance agencies, the big question remains: Is SEO or Google Pay-Per-Click (PPC) advertising better for agency growth? In our recent webinar, hosted by John Tate, founder of Agency Marketing Machine, we broke down these two powerful marketing strategies to help agencies decide which approach works best for their specific needs.
This jam-packed 30-minute session covers everything you need to know about using SEO and PPC to grow your insurance agency. Here’s a quick overview of what we discussed:
Whether you’re a small local agency or looking to compete on a larger scale, this webinar offers actionable insights tailored to the unique challenges of the insurance industry.
Here are some of the most important lessons from the webinar:
For example, John demonstrated how Kin Insurance spends over $100,000/month on PPC, with some keywords costing upwards of $35 per click. Smaller agencies need to carefully manage budgets and optimize campaigns to compete effectively.
John shared examples of agencies that improved their Google Business Profile rankings over time, leading to a 242% increase in call clicks and a 54% increase in website visits.
Ultimately, the best approach depends on your agency’s goals, budget, and timeline. Here’s how John summarized the decision-making process:
Many agencies find success combining both strategies—using PPC for immediate results while investing in SEO for long-term traffic and lead generation.
At Agency Marketing Machine, we specialize in helping insurance agencies grow through proven marketing strategies. From local SEO and Google reviews to video content creation and pay-per-click campaigns, we’ve got you covered.
The decision between SEO and PPC comes down to your agency’s unique needs, but one thing is clear: investing in your online presence is essential in today’s competitive market.
Don’t forget to watch the full webinar recording for even more actionable tips and insights.
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