Blog

ATTENTION!

You’ve probably noticed that it’s extremely hard to get people’s attention these days.  In fact, Microsoft recently released a study that said human attention span has slipped to a mere 8 seconds. That’s down 25% just…

Petschauer Insurance Reveals What It Takes to Achieve 95% Retention [Webinar]

With an insider’s unique view into the marketing for hundreds of insurance agencies, Agency Marketing Machine’s John Tate and Steph Hynds will provide tips that have lead to increases of 3X to 20X in referral leads for client agencies.

Client Success Stories: Extreme Makeover Logo Edition!

Extreme Makeover Logo Edition! What is branding? Branding is giving meaning to YOUR agency; it is the way your clients and prospects look at you and recognize you. Your logo is an extremely important part…

Client Success Stories: Maluchnik Insurance Becomes Their Community’s Insurance Go-To!

As a local insurance agency, your community is going to be looking to YOU as the go-to source for any insurance questions they might have! Why not answer the call by recording an FAQ video?  While…

Insider Secrets To Tripling Customer Referrals [Webinar]

With an insider’s unique view into the marketing for hundreds of insurance agencies, Agency Marketing Machine’s John Tate and Steph Hynds will provide tips that have lead to increases of 3X to 20X in referral leads for client agencies.

Do People Trust Your Agency? 85% Of Them Will Do What Reviews Say!

97% read online reviews, while 85% of customers trust them as much as personal recommendations. Positive feedback can assist potential clients whether or not to choose your agency. Implementing a consistent strategy that makes it…

Client Success Stories: J.Byrne Insurance Raises $7,500!

We are excited to shoutout our very own #AgentsOfChange over at J.Byrne Insurance! The team donated $7,500 to Lower Township Elementary School District for the construction of a brand new playground for the children! We…

Client Success Stories: Bowker Insurance Group Raises $410 Through Referrals!

Talk about HEROES! Bowker Insurance Group donated $410 to Michigan Foster Closet, which was raised through their referral program!! That’s why they’re called #AgentsOfChange!  Have you ever heard of the saying “two birds, one stone”?…

Is Supporting A Cause Worth It For Insurance Agencies?

Here’s your answer: According to a Cone Communications Millennial CSR Study, 91% of consumers would switch brands to one associated with a worthy cause! Even more impressively, 55% are willing to pay MORE for products…

An Insurance Newsletter For Your Agency

https://amm1.b-cdn.net/videos/EVER%20THOUGHT%20ABOUT.mp4 Have you ever considered producing an agency newsletter for your business? We are fans and think you should consider it too because 1 – It highlights the best your agency has to offer, providing…

Warm Up Those Insurance Cold Calls With This Tip!

LET’S WARM UP THOSE COLD CALLS! Are you still putting them off? Leaving them at the very last minute? Here’s a tip: Give those calls a greater reason! When your agency adopts a cause and…

Insurance Agency Tip To Not Miss An Email

Know someone who stores unread emails? It turns out it’s more common than you think. Lucky for you agents, there are great tips in your July issue of Our Hometown Magazine. Start a conversation and…

AMM’s Denim Friday Donation!

This past month, our amazing team here at AMM raised $102 through our “Denim Friday Fee”! Our team’s heart was touched by the Arkansas Autism Resource and Outreach Center (AAROC)’s efforts, and we have decided…

Client Success Stories: Tucson Insurance Donates!

Look at these SUPERSTARS! Tucson Insurance Associates DONATED $430, raised through referrals, to GAP Ministries of Tucson!!! WAY TO GO AGENTS OF CHANGE!

AMM Team Paints With A Purpose!

You may have heard of the collapse of the Champlain Towers South in Surfside, Florida. This terrible tragedy has created a devastating loss for many and has affected countless members of our community. At AMM,…

Client Success Stories: Farley Insurance Group Gets 125 New Reviews!

Huge shoutout to our #AgentsOfChange at Farley Insurance Group for launching their first AMM Luxury Prize promo in June. This team of superstars received 125 NEW 5-Star Google Reviews in just one month! Do you…

Insurance Email Marketing Is Not Dead!

ANSWER: Based on the latest research carried out by GetResponse, welcome emails are opened at least 82% of the time. Some business owners have the false notion that customers don’t like being reached out to…

How To Get More Insurance Referrals From Local Businesses [Webinar]

AMM’s proven formula to build relationships, trust, and reciprocation from businesses is unparalleled.

See how to implement these tactics within your agency.

Return-On-Referral Calculator

Do you know what your insurance agency’s Return-On-Investment (ROI) is for your referral program? Calculate it below, and then check out how much more revenue you could generate if you just got a few more…

Client Success Stories: Heidi Kussurelis Agency And They’re Rally For A Cause!

We are so proud of our #AgentsOfChange at Heidi Kussurelis Insurance! Check them out looking great on their Rally Day for Habitat for Humanity of Huron Valley, where they raised money through referrals. Way to…

Referral Partner Appreciation Tips For Insurance Agents

Does your agency do anything special to thank its referral partners? A valuable act of gratitude is shouting those businesses out to the hundreds of people who engage with your agency on social media! The…

Client Success Stories: Superheroes To The Local Restaurants’ Rescue!

SUCCESS 🙌 to these #AgentsOfChange rockstars at Champagne Agency LLC. Rocking that superhero status is so rewarding and their customer’s response could not have been better – thanks to them they raised a total of…

Insurance Agents, Set Up A Successful Email Drip Campaign!

How often do your clients hear from you? When they do, is it just about rate increases or to buy additional policies? You don’t want that! Even if you don’t provide a monthly newsletter (email…

Social Media Reach Maximizing For Insurance Agents

Do you sponsor your social media posts?

If not, you could be missing out on a huge potential to increase your audience and reach over time! That’s because boosting posts leads to more engagement and new page followers. Through Facebook ads manager, you can get performance insights from your posts and apply boosting tactics to reach more people!

Client Success Stories: Agents Sprinkling Insurance Wisdom!

Insurance isn’t the simplest topic around, and you happen to know so much about it…Guess what? Social channels and search engines love seeing you sprinkle some of your wisdom via video all over people’s most…

Local SEO Secrets for Insurance Agencies [Webinar]

Discover the latest tips on how to get more leads from people in your area searching on Google for insurance.

John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.

If you’re looking for more inbound quote requests, you don’t want to miss it!

AMM’s Local GeoMap Tool

AMM’s Local GeoMap tool searches with a specified keyword from different points surrounding the agency’s office address.

Insurance Marketing Is Not AMM’s Only Superpower!

Discover the latest tips on how to get more leads from people in your area searching on Google for insurance.

John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.

If you’re looking for more inbound quote requests, you don’t want to miss it!

Client Success Stories: Insurance Agents With Quotes For A Cause

Discover the latest tips on how to get more leads from people in your area searching on Google for insurance.

John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.

If you’re looking for more inbound quote requests, you don’t want to miss it!

Client Success Stories: Insurance Agents Maximizing Social Media Presence!

Are you setting goals to maximize your social media presence? When someone visits your page, there’s already a good chance that they’re interested in what you have to offer!

Client Success Stories: Insurance Agents And Their Bigger Role!

Being #AgentsOfChange is about taking an active role to improve the lives of people in our community. Shoutout to the amazing team at Lawson Insurance Group for supporting children and teens with special needs! Keep up the…

Client Success Stories: Insurance Agents To The Rescue!

Congratulations to the AMMazing team at Mountain Pacific Insurance Services. Not only did they get a bunch of referrals but they also raised $730 for their Community Cause campaign supporting animals in need through The…

State Of Marketing In 2021 For Local Insurance Agencies

With an insider’s unique view into the marketing for hundreds of insurance agencies, John Tate, CEO of Agency Marketing Machine, will provide tips that could save you from very expensive mistakes… and others that could catapult your 2021 growth.

Client Success Stories: 19 Leads In 24 Hours!

How frequently are you giving your customers the opportunity to purchase additional products? Customer Appreciation drawings are a great way to get them to raise their hand. If you are stuck with trying to get…

Client Success Stories: 1 Fundraiser, Many Referrals

Ever wonder how giving back to your community can actually change your life for the better? AMM provides the tools that will help you achieve that sense of purpose while also widening your network so…

Can You Guess Our Expressions?

Non-verbal communication skills, such as listening, facial expressions, and visual appearance, are as important as what you say. The same goes for your agency’s communication, and your BRAND can help you set the right tone!…

Client Success Stories: Referrals And Community Cause Success!

Talk about #AGENTSOFCHANGE! We are so proud of the all-star crew at Conaway Insurance Agency. They got a bunch of referrals and raised $495 for their community cause campaign! We want to congratulate them for leaving…

Scratching Each Other’s Back With Our Concierge Program

Ever heard the phrase “I’ll scratch your back if you scratch mine?” Well, it’s the same principle our concierge program is founded on! Our concierge program can help broaden your network, social presence online, as…

Checking Up 2021 Marketing Trend Predictions

Let’s Check-Up on 2021 Marketing Trend Predictions All 10 get a check from us so far! *Take note #1, #AgentsofChange… “Brands that were seen purposeful grew 2x faster compared to other brands.” Would you like to…

Client Success Stories: Insurance Agency Featured In News!

Congratulations to The Nash Insurance Agency team on getting featured on Ford County Record for their amazing job while raising funds for the Good Neighbor Food Pantry! We love seeing our #AgentsOfChange get the recognition they…

Client Success Stories: Becoming The Go-To For Insurance Info

When you publish an FAQ video, you become the go-to source for answers on the insurance questions that the folks in your area are undoubtedly asking! All YOU have to do is sit in front…

5 Easy Ways To Win On Social Media

Do you flounder when it comes to Social Media? Facebook…Instagram…Youtube…LinkedIn…Snapchat…Tik Tok… Most insurance agents do because it can be a very tough nut to crack…but a tremendous asset when done properly. In this webinar, we cut through the…

Getting Referrals By The Law Of Reciprocity

Along with existing customers, can you guess the other major referral source for AMM client agencies? It’s other local businesses. By utilizing the relationship building tools within what we call their Concierge Program, agencies become…

How To Become An Insurance Industry Authority

Have you ever thought of yourself as an industry authority? Sounds powerful, doesn’t it? Well, you probably are – the world just needs to know it.

Client Success Stories: Ditching Business Cards And Standing Out

You killed it at the last networking event and handed out business cards to at least 10 people, but then…no one called??? The good news is, your killer pitch might not be to blame. Your business cards were probably tossed before the event was even over! What would’ve been better?

Client Success Stories: 1 Month + 43 New 5-Star Reviews

Talking the talk and walking the walk! Major props to the team at Lawson Insurance Group who got 43 new 5-star google reviews last month!

How Increase Your Visibility to Targeted Prospects

Insurance agencies often struggle with getting noticed due to immense competition and brands that spend billions of dollars in advertising every year.BUT, there ARE ways that individual agencies can stand out and be seen. Discover…

Client Success Stories: Donating To The Center Of Youth

We love seeing our #AgentsOfChange in action and the positive impact left on their communities, especially during these unprecedented times. We want to congratulate The Definis Agency for all their hard work! Not only did…

Do You Track Your Insurance Marketing Analytics?

Do you know your numbers??? If you don’t know where you are, how do you know in what direction you need to go? On a monthly basis, we highly recommend that insurance agencies track referrals,…

Client Success Stories: Donating To Canine Companions

Becoming an #AgentOfChange requires a lot of drive, love for the community, and will to be good at your job! We want to shine a light on the team at Petschauer Insurance, who donated $1,140…

Icy Roads? Your Insurance Agency To The Rescue!

DID YOU KNOW that, according to Federal data, about 156,164 auto crashes occur annually due to icy roads? As insurance agents, how do you educate your customers about such risks? Speak to them! No need…

How To Keep An A-List Of Referral Partners

What steps are you taking to maintain a strong network of “A-list” referral partners today? Here’s a freebie tip for insurance agencies: become a trusted source of business contacts in your community, and experience the…

AMM Named Best PR Firm in Miami 2021

For the second year in a row, Expertise has named Agency Marketing Machine among the best PR firms in Miami. They scored Miami PR Firms on more than 25 variables across five categories, and analyzed…

Social Media Strategy For Insurance Agencies

Did you know that social media has 3.5 billion active users worldwide? Particularly younger Gen-X (77%) and Millennials (90%), who are spending 3+ hours a day in front of screens? For this reason, having a…

Mapping Out Your Insurance Agency’s Marketing Plan For 2021

Do you have a clear plan of attack as it relates to getting new customers, selling more to existing customers, and retaining your customers longer? John Tate, CEO of Agency Marketing Machine, will guide you…

The Importance Of Google Reviews

Having a positive online presence has become vital in today’s digital climate. 90% of consumers read at least one online review before deciding to engage with a business. Positive social proof encourages potential clients, increases…

Reaching Customers And Prospects Through Social Media

How is your insurance agency reaching customers AND prospects? Did you say “social media?” We hope so! According to Social Media Examiner, 63% of consumers who search for businesses online are more likely to become…

Worthy-Cause Marketing For Insurance Agents

Unlike pure charitable giving, WORTHY-CAUSE marketing allows your business to actively fundraise for important causes while also building up the value and relevancy of your services. It’s a powerful tool that can be utilized year-round…

Applying The Law Of Reciprocity To Get Referrals

Is it a good idea for your insurance agency to promote other local businesses? YES! According to the Law of Reciprocity, when you recommend these businesses through your Concierge Program, they will have a deep-rooted…

Client Success Stories: Are You An Agent Of Change?

Through our Agents of Change movement, our client agencies have raised $1,566,429 for local nonprofits and families in need in their own hometown communities! If you’re not an Agent of Change, perhaps it’s time to…

5 Reasons Not To Auto-Play Music On Website

As much as we love our favorite bands or show tunes , it’s not a good idea to auto-play ANY music on your agency’s website. Here are 5 reasons why: 1) It’s intrusive. A visitor…

Be The Expert, Use The Video

Recent stats show that by 2022, online videos will make up more than 82% of all consumer internet traffic. So, you’re not going to want to miss that train.

Blooming Your Business With The Three R’s

Retention, recommendations, and reviews are the three R’s that any insurance agency should fight to achieve. Your agency cannot bloom to its greatest potential without properly “watering” and tending to each area. How are you…

#1 Rule Of Marketing: Don’t Be Boring!

The #1 rule of Marketing (according to a marketing genius): DON’T BE BORING! According to the Content Marketing Institution, about 80% of businesses use newsletters. But, even though this is proof of their effectiveness, you…

Client Success Stories: 104 Referrals In One Day

Rally Days are a regular workday with a twist! The entire team vows to treat every interaction with customers and prospects as an opportunity to donate to a local worthy cause – in exchange for…

Client Success Stories: More Google Reviews In Just One Month

How is your insurance agency doing with Google Reviews? In the technological world that we live in today, Google Reviews are the first thing people look at when researching a business.

Client Success Stories: Logo Revamping

Who doesn’t like a good makeover story? We are definitely fans of them and we are very proud to be able to make these happen.  This client wanted us to revamp his old logo: We…

Client Success Stories: The Power of Rally Days

Studies show that when a company supports a social or environmental cause… – 91% Likely to have positive image (US) – 87% More likely to trust (US) – 87% More loyalty toward business (US) –…

Insurance Agency Marketing Myths

Busting these marketing myths is just the beginning.  To benefit from marketing efforts, agency’s have to decide to make a change…and get started! At Agency Marketing Machine, we allow our insurance agency clients to focus…

An Average of 25 Monthly Referrals for the Past 5 Years!

Speaker 1: Here at Agency Marketing Machine. We empower the growth of insurance agencies all across the country. Today I’m very happy to share with everyone a success story from one of our longest standing…

100+ Referrals in ONE Day!

Part of the way that we get worthy cause marketing to work for our agencies across the country is by incorporating the participation of staff members and many agents alike. That being said, one of…

How To Easily Create Landing Pages To Capture Leads, Referrals and More

Hey there, this is John Tate with Agency Marketing Machine and I’ve got another marketing tip for you insurance agents out there. This tip is about how to easily create a landing page that can…

The Best Day To Send Customer Email Blasts

Hey, this is John Tate with your Tuesday marketing tip. This one's going to be about what is the best day of the week to send a broadcast email, a mass email to your customers?…

3 Step Easy SEO Process

Hey there, this is John with a marketing tip for you. Let’s talk about SEO, otherwise known as Search Engine Optimization. There is a significant amount of misinformation and just plain bad advice about this…

Using The Power of Email in Your Insurance Agency’s Marketing

#TuesdayTip Hi, I’m Natalia Tate and I know we talk about emails quite a bit here, but that’s because EMAIL is still one of the highest-performing marketing tools today! You better believe it. Even when…

Are You Using Marketing Automation in Your Agency?

#TuesdayTip A Salesforce survey of marketing leaders identified that 88% of them use a marketing automation platform in 2019.   If you are actively creating new relationships with prospective customers, of course 100% of them are…

Interview with “The Insurance Lady” Linda Fullman on Building Her Personal Brand on Social Media

 My testing of Facebook Live with two different hosts did not work out well on the audio side, so here is the transcript of my conversation with Linda Fullman, from Fullman & Lawrence Agency, in…

AMM Client Success Stories

Every week, we'll be highlighting success stories from our clients, covering everything from recommendation to social media success. Real-life AMM team members will tell you about them from our Miami HQ! Byrne Insurance First FAQ Video Wows!…

2018 Marketing Planning Workshop Webinar for Insurance Agencies

CLICK HERE to download your very own Interactive Marketing Workbook, and plug in your own agency’s numbers as you follow along with the Webinar. Here are a few hot topics we’ll be covering during the…

Creating Referral Partnerships – Agents of Change Book Webisode

Check out this 12-minute video explanation (we’re calling this series a webisode) reviewing the struggles Jim Wakefield has with creating referral partnerships for his insurance agency. See what solutions he puts into place! This webisode covers the early…

Increasing Customer Referrals – Agents of Change Book Webisode

Check out this 14-minute video explanation (we’re calling this series a webisode) reviewing the obstacles Jim Wakefield has with generating more referrals from customers. See what solutions he puts into place! This webisode covers the early chapters of…

Videos That Increase Engagement – Agents Of Change Book Webisode

Check out this 12-minute video explanation (we’re calling this series a webisode) reviewing the benefits generated with using videos to shed light on important topics your customers should be aware of. Whether you’re looking to increase life insurance…

Facebook Boosting 101 for Insurance Agencies

We often get questions from our clients about how to boost Facebook posts effectively, so we are hosted a quick webinar to show exactly how to do it. It’s fairly simple, but there a few…

Video Cliff Notes!

I understand…you wear um-teen hats and no time to read. ???????? I've got you covered! The founders of AMM are the peeps who wrote the book I recommended for you, Agents of Change: Rethinking Insurance Agency Marketing….

Jim’s Retention Strategies – Agents of Change Book Webisode

Check out this 13-minute video explanation (we’re calling this series a webisode) reviewing the struggles Jim Wakefield has with creating referral partnerships for his insurance agency. See what solutions he puts into place! This webisode covers the early…

Jim’s Weak Digital Presence – Agents of Change Book Webisode

Check out this 9-minute video explanation (we’re calling this series a webisode) reviewing the problems Jim Wakefield has with his insurance agency’s digital presence and branding. See what solutions he puts into place! This webisode covers…

To Our Client Insurance Agencies: Congratulations on Your Groundbreaking Achievement for Local Charities!

Clients of AMM, we thank you from the bottom of our hearts for your extraordinary achievement in raising over $500,000 for local charities in just 3 short years. To be specific, $505,934 has been raised…

2017 Marketing Planning for Insurance Agencies

You’ve probably thought about your agency’s financial goal for 2017…. But, have you planned exactly what activities you’ll do to get new customers? Have you mapped out, month-by-month, what needs to be done to increase…

3 Easy Steps to Facebook Success for Insurance Agencies

Using Facebook as a marketing tool is just one of the 24 activities Agency Marketing Machine does for our insurance agency clients monthly. If you’d like to learn about the other activities, just schedule a discovery call…

Infographic: Facebook Strategy Model for Insurance Agencies

DOWNLOAD PDF PRINTABLE VERSION Watch the webinar where these tips are explained and examples shown from insurance agencies: 3 Easy Steps To Facebook Success For Insurance Agencies

Public Relations for Insurance Agencies: What The Heck Is PR Anyway, And Why Is It So Important?

No marketing segment can be more powerful than Public Relations, and a good PR department is vital to any successful business. However, when it comes to hometown insurance agencies, chances are that as the owner,…

Increasing Insurance Customer Retention: Enhancing Customer Relationships With a Monthly Newsletter

We’ve chatted quite a bit in this blog about generating more business by building relationships and enhancing the customer experience. Doing so will improve customer retention so that as your marketing efforts begin to bear…

Case Study: How Colvard Insurance Group Tripled Its Monthly Referrals

Clay Colvard, owner of Colvard Insurance Group in Alabama, has had his agency for 7 years. With two small-town locations, Clay has experienced the same difficulties as most agency owners. Perhaps his biggest challenge: obtaining…

The AMM Advantage: How We Can Take Your Insurance Agency to the Next Level

If you’ve been following our blogs, you know that we’ve been sharing some pretty juicy info lately on how you can make your insurance agency stand out from the crowd. Because with over 433,000 insurance…

ABCs of Worthy Cause Marketing: Promoting Your Campaign

We’ve spent quite a bit of time over our last three blogs talking about the many benefits of Worthy Cause Marketing to your agency, not to mention to your community, how to identify worthy causes…

The ABCs of Worthy Cause Marketing: Creating a Campaign

All righty then. You’ve decided to take the plunge into Worthy Cause Marketing and you’ve identified your first Community Cause. What’s next? Now you need to create your campaign. Our clients have raised well over…

The ABCs of Worthy Cause Marketing: Identifying a Local Worthy Cause

 So you’ve decided that Worthy Cause Marketing is the approach needed to take your agency to the next level in generating more recommendations, closing more sales, enjoying greater customer retention, spending less time and money,…

Why You Should Utilize Worthy Cause Marketing For Your Agency

Are you interested in generating more leads and creating more compelling marketing for your insurance agency? Call me crazy, but I bet the answer is yes. But…training in effective marketing didn’t come with your insurance…

2 Roads to 20 More Customers in a Month

It’s no secret, but the infographic makes the following point painfully obvious… Referrals Recommendations are a far superior form of lead vs. the purchase of internet leads. Recommendations cost a small fraction of internet leads. In this example,…