https://vimeo.com/791343610 Build a comprehensive Marketing Plan for your insurance agency during this value-packed 45-minute Workshop given by AMM’s CEO, John Tate. Download your own copy of the Marketing Plan Workbook, a template that will automatically…
Read MoreEstablishing a strong voice for your agency can be difficult when there may be dozens of competing agencies in your area. Don’t let your agency’s amazing work be obscured by only posting generally about insurance — it may be time to make it PERSONAL!
Read MoreBuild a comprehensive Marketing Plan for your insurance agency during this value-packed 45-minute Workshop given by AMM’s CEO, John Tate. Download your own copy of the Marketing Plan Workbook, a template that will automatically calculate…
Read MoreIf you’re familiar with the law of reciprocity, then you already know that building relationships with other local businesses in your area comes with a host of benefits – not only from those businesses themselves (often in the form of referrals being sent your way) but from the web too!
Read MoreEven if you’re already an Agent of Change in your community, there are still so many ways to continue supporting those in need. When your agency actively volunteers, it not only furthers your reputation as heroes in your area, but also becomes an investment towards your business in several ways.
Read MoreIf you’ve been frustrated by your attempts to hire good people in the current climate, you’re in luck! Agency Marketing Machine invited insurance recruiting pro, Kathleen Ranahan, to host an exclusive webinar…and the recording is here!
Read MoreHere’s a mid-week tip for your agency’s success! 💡 Branding elements that are UNIQUE and DISTINCT will not only help your agency set itself apart from others in your area, but it may make your team more personable and accessible to the people of your community.
Read MoreAs a local insurance agency, your community is going to be looking to YOU as the go-to source for any insurance questions they might have! Why not answer the call by recording an FAQ video? While…
Read MoreWith an insider’s unique view into the marketing for hundreds of insurance agencies, Agency Marketing Machine’s John Tate and Steph Hynds will provide tips that have lead to increases of 3X to 20X in referral leads for client agencies.
Read More97% read online reviews, while 85% of customers trust them as much as personal recommendations. Positive feedback can assist potential clients whether or not to choose your agency. Implementing a consistent strategy that makes it…
Read MoreWe are excited to shoutout our very own #AgentsOfChange over at J.Byrne Insurance! The team donated $7,500 to Lower Township Elementary School District for the construction of a brand new playground for the children! We…
Read MoreTalk about HEROES! Bowker Insurance Group donated $410 to Michigan Foster Closet, which was raised through their referral program!! That’s why they’re called #AgentsOfChange! Have you ever heard of the saying “two birds, one stone”?…
Read MoreHere’s your answer: According to a Cone Communications Millennial CSR Study, 91% of consumers would switch brands to one associated with a worthy cause! Even more impressively, 55% are willing to pay MORE for products…
Read Morehttps://amm1.b-cdn.net/videos/EVER%20THOUGHT%20ABOUT.mp4 Have you ever considered producing an agency newsletter for your business? We are fans and think you should consider it too because 1 – It highlights the best your agency has to offer, providing…
Read MoreHuge shoutout to our #AgentsOfChange at Farley Insurance Group for launching their first AMM Luxury Prize promo in June. This team of superstars received 125 NEW 5-Star Google Reviews in just one month! Do you…
Read MoreWe are so proud of our #AgentsOfChange at Heidi Kussurelis Insurance! Check them out looking great on their Rally Day for Habitat for Humanity of Huron Valley, where they raised money through referrals. Way to…
Read MoreSUCCESS 🙌 to these #AgentsOfChange rockstars at Champagne Agency LLC. Rocking that superhero status is so rewarding and their customer’s response could not have been better – thanks to them they raised a total of…
Read MoreDo you sponsor your social media posts?
If not, you could be missing out on a huge potential to increase your audience and reach over time! That’s because boosting posts leads to more engagement and new page followers. Through Facebook ads manager, you can get performance insights from your posts and apply boosting tactics to reach more people!
Read MoreDiscover the latest tips on how to get more leads from people in your area searching on Google for insurance.
John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.
If you’re looking for more inbound quote requests, you don’t want to miss it!
Read MoreDiscover the latest tips on how to get more leads from people in your area searching on Google for insurance.
John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.
If you’re looking for more inbound quote requests, you don’t want to miss it!
Read MoreDiscover the latest tips on how to get more leads from people in your area searching on Google for insurance.
John Tate, CEO of Agency Marketing Machine, will share details that pricey SEO vendors do not want insurance agency owners to know.
If you’re looking for more inbound quote requests, you don’t want to miss it!
Read MoreBeing #AgentsOfChange is about taking an active role to improve the lives of people in our community. Shoutout to the amazing team at Lawson Insurance Group for supporting children and teens with special needs! Keep up the…
Read MoreCongratulations to the AMMazing team at Mountain Pacific Insurance Services. Not only did they get a bunch of referrals but they also raised $730 for their Community Cause campaign supporting animals in need through The…
Read MoreWith an insider’s unique view into the marketing for hundreds of insurance agencies, John Tate, CEO of Agency Marketing Machine, will provide tips that could save you from very expensive mistakes… and others that could catapult your 2021 growth.
Read MoreTalk about #AGENTSOFCHANGE! We are so proud of the all-star crew at Conaway Insurance Agency. They got a bunch of referrals and raised $495 for their community cause campaign! We want to congratulate them for leaving…
Read MoreEver heard the phrase “I’ll scratch your back if you scratch mine?” Well, it’s the same principle our concierge program is founded on! Our concierge program can help broaden your network, social presence online, as…
Read MoreCongratulations to The Nash Insurance Agency team on getting featured on Ford County Record for their amazing job while raising funds for the Good Neighbor Food Pantry! We love seeing our #AgentsOfChange get the recognition they…
Read MoreDo you flounder when it comes to Social Media? Facebook…Instagram…Youtube…LinkedIn…Snapchat…Tik Tok… Most insurance agents do because it can be a very tough nut to crack…but a tremendous asset when done properly. In this webinar, we cut through the…
Read MoreAlong with existing customers, can you guess the other major referral source for AMM client agencies? It’s other local businesses. By utilizing the relationship building tools within what we call their Concierge Program, agencies become…
Read MoreYou killed it at the last networking event and handed out business cards to at least 10 people, but then…no one called??? The good news is, your killer pitch might not be to blame. Your business cards were probably tossed before the event was even over! What would’ve been better?
Read MoreInsurance agencies often struggle with getting noticed due to immense competition and brands that spend billions of dollars in advertising every year.BUT, there ARE ways that individual agencies can stand out and be seen. Discover…
Read MoreWe love seeing our #AgentsOfChange in action and the positive impact left on their communities, especially during these unprecedented times. We want to congratulate The Definis Agency for all their hard work! Not only did…
Read MoreDo you have a clear plan of attack as it relates to getting new customers, selling more to existing customers, and retaining your customers longer? John Tate, CEO of Agency Marketing Machine, will guide you…
Read MoreHow is your insurance agency reaching customers AND prospects? Did you say “social media?” We hope so! According to Social Media Examiner, 63% of consumers who search for businesses online are more likely to become…
Read MoreUnlike pure charitable giving, WORTHY-CAUSE marketing allows your business to actively fundraise for important causes while also building up the value and relevancy of your services. It’s a powerful tool that can be utilized year-round…
Read MoreIs it a good idea for your insurance agency to promote other local businesses? YES! According to the Law of Reciprocity, when you recommend these businesses through your Concierge Program, they will have a deep-rooted…
Read MoreThrough our Agents of Change movement, our client agencies have raised $1,566,429 for local nonprofits and families in need in their own hometown communities! If you’re not an Agent of Change, perhaps it’s time to…
Read MoreRetention, recommendations, and reviews are the three R’s that any insurance agency should fight to achieve. Your agency cannot bloom to its greatest potential without properly “watering” and tending to each area. How are you…
Read More#TuesdayTip A Salesforce survey of marketing leaders identified that 88% of them use a marketing automation platform in 2019. If you are actively creating new relationships with prospective customers, of course 100% of them are…
Read MoreMy testing of Facebook Live with two different hosts did not work out well on the audio side, so here is the transcript of my conversation with Linda Fullman, from Fullman & Lawrence Agency, in…
Read MoreEvery week, we'll be highlighting success stories from our clients, covering everything from recommendation to social media success. Real-life AMM team members will tell you about them from our Miami HQ! Byrne Insurance First FAQ Video Wows!…
Read MoreCheck out this 12-minute video explanation (we’re calling this series a webisode) reviewing the struggles Jim Wakefield has with creating referral partnerships for his insurance agency. See what solutions he puts into place! This webisode covers the early…
Read MoreCheck out this 14-minute video explanation (we’re calling this series a webisode) reviewing the obstacles Jim Wakefield has with generating more referrals from customers. See what solutions he puts into place! This webisode covers the early chapters of…
Read MoreCheck out this 12-minute video explanation (we’re calling this series a webisode) reviewing the benefits generated with using videos to shed light on important topics your customers should be aware of. Whether you’re looking to increase life insurance…
Read MoreCheck out this 13-minute video explanation (we’re calling this series a webisode) reviewing the struggles Jim Wakefield has with creating referral partnerships for his insurance agency. See what solutions he puts into place! This webisode covers the early…
Read MoreCheck out this 9-minute video explanation (we’re calling this series a webisode) reviewing the problems Jim Wakefield has with his insurance agency’s digital presence and branding. See what solutions he puts into place! This webisode covers…
Read MoreClients of AMM, we thank you from the bottom of our hearts for your extraordinary achievement in raising over $500,000 for local charities in just 3 short years. To be specific, $505,934 has been raised…
Read MoreYou’ve probably thought about your agency’s financial goal for 2017…. But, have you planned exactly what activities you’ll do to get new customers? Have you mapped out, month-by-month, what needs to be done to increase…
Read MoreUsing Facebook as a marketing tool is just one of the 24 activities Agency Marketing Machine does for our insurance agency clients monthly. If you’d like to learn about the other activities, just schedule a discovery call…
Read MoreNo marketing segment can be more powerful than Public Relations, and a good PR department is vital to any successful business. However, when it comes to hometown insurance agencies, chances are that as the owner,…
Read MoreWe’ve chatted quite a bit in this blog about generating more business by building relationships and enhancing the customer experience. Doing so will improve customer retention so that as your marketing efforts begin to bear…
Read MoreClay Colvard, owner of Colvard Insurance Group in Alabama, has had his agency for 7 years. With two small-town locations, Clay has experienced the same difficulties as most agency owners. Perhaps his biggest challenge: obtaining…
Read MoreIf you’ve been following our blogs, you know that we’ve been sharing some pretty juicy info lately on how you can make your insurance agency stand out from the crowd. Because with over 433,000 insurance…
Read MoreAll righty then. You’ve decided to take the plunge into Worthy Cause Marketing and you’ve identified your first Community Cause. What’s next? Now you need to create your campaign. Our clients have raised well over…
Read MoreSo you’ve decided that Worthy Cause Marketing is the approach needed to take your agency to the next level in generating more recommendations, closing more sales, enjoying greater customer retention, spending less time and money,…
Read MoreAre you interested in generating more leads and creating more compelling marketing for your insurance agency? Call me crazy, but I bet the answer is yes. But…training in effective marketing didn’t come with your insurance…
Read MoreIt’s no secret, but the infographic makes the following point painfully obvious… Referrals Recommendations are a far superior form of lead vs. the purchase of internet leads. Recommendations cost a small fraction of internet leads. In this example,…
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