Here’s your answer: According to a Cone Communications Millennial CSR Study, 91% of consumers would switch brands to one associated with a worthy cause!
Even more impressively, 55% are willing to pay MORE for products from brands that support important causes. By participating in Worthy Cause Marketing, your agency can set itself apart from competitors while also giving back to your community. Establishing your team as Agents of Change might just be the perfect tool to help demonstrate WHY your agency is the right choice for their family — and why undecided prospects should trust you with their coverage over alternatives in your area!
It really is easy for everyone to win when your agency gives back, isn’t it?