If you’re familiar with the law of reciprocity, then you already know that building relationships with other local businesses in your area comes with a host of benefits – not only from those businesses themselves (often in the form of referrals being sent your way) but from the web too!
AMM clients frequently see that their own website is found on Google even when folks are searching for the businesses that are part of the agency’s Business Listing Directory (aka, Concierge Directory)!
Take A. Young Insurance and their concierge partner, Dave Sebring & Sons, as an example. When searching for “Dave Sebring & Sons”, A. Young’s landing page for the business comes up as the second result!