ANSWER: Based on the latest research carried out by GetResponse, welcome emails are opened at least 82% of the time.
Some business owners have the false notion that customers don’t like being reached out to via email. This has led many to believe that email marketing is not as effective as other strategies. But, recent statistics have proven otherwise. Statista reveals that in 2018 alone, 281 billion emails were received every day and that this figure may increase to 347 billion by 2022.
This proves that emailing is still one of the best ways to reach your audience.